Product Design — Store 2 — MARCO DESIGN

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MARCO DESIGN

Product Strategy

My Structure & Work

MARCO DESIGN

Product Strategy

My Structure & Work

Product Strategy

My Structure & Work

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FLOTO

CVIEW

PIAGGIO STATION

PIAGGIO STATION

FASHIONGO PHOTOGRAPHY SERVICE

FASHIONGO PHOTOGRAPHY SERVICE

FASHIONGO MULTIMEDIA SERVICE

FASHIONGO MULTIMEDIA SERVICE

SEZIMO

Each of my projects is grounded in Roger Martin's Playing to Win strategy. I’ve developed a framework based on its five key questions: What to achieve, Where to play, How to win, Capabilities needed to implement, and Measurement systems for improvement.

By combining this with user journey maps and storyboards, I focus on user-centered research to design meaningful, feasible, and viable business solutions tailored to user needs.

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FRAMING QUESTIONS

MARCO’S STRUCTURE

WINNING STRATEGY

USER JOURNEY MAP

BLUE OCEAN STRATEGY

FG PHOTO STUDIO A/B TEST

FG PHOTO STUDIO SERVICE

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FG MULTIMEDIA SERVICE

PIAGGIO STATION

MARCO DESIGN

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