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MARCO DESIGN
Product Strategy
My Structure & Work
MARCO DESIGN
Product Strategy
My Structure & Work
Product Strategy
My Structure & Work

Each of my projects is grounded in Roger Martin's Playing to Win strategy. I’ve developed a framework based on its five key questions: What to achieve, Where to play, How to win, Capabilities needed to implement, and Measurement systems for improvement.

By combining this with user journey maps and storyboards, I focus on user-centered research to design meaningful, feasible, and viable business solutions tailored to user needs.

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HOME

FRAMING QUESTIONS

MARCO’S STRUCTURE

WINNING STRATEGY

USER JOURNEY MAP

BLUE OCEAN STRATEGY

FG PHOTO STUDIO A/B TEST

FG PHOTO STUDIO SERVICE

PROJECT

FG MULTIMEDIA SERVICE

PIAGGIO STATION

CVIEW

FLOTO

MARCO DESIGN

hi@marco-design.net

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