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MARCO DESIGN

Product Strategy

My Structure & Work

MARCO DESIGN

Product Strategy

My Structure & Work

Product Strategy

My Structure & Work

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PIAGGIO STATION

PIAGGIO STATION

Each of my projects is grounded in Roger Martin's Playing to Win strategy. I’ve developed a framework based on its five key questions: What to achieve, Where to play, How to win, Capabilities needed to implement, and Measurement systems for improvement.

By combining this with user journey maps and storyboards, I focus on user-centered research to design meaningful, feasible, and viable business solutions tailored to user needs.

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FRAMING QUESTIONS

MARCO’S STRUCTURE

WINNING STRATEGY

USER JOURNEY MAP

BLUE OCEAN STRATEGY

FG PHOTO STUDIO A/B TEST

FG PHOTO STUDIO SERVICE

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PIAGGIO STATION

MARCO DESIGN

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