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MARCO DESIGN
Product Strategy
My Structure & Work
MARCO DESIGN
Product Strategy
My Structure & Work
Product Strategy
My Structure & Work
Store 2 NOWLET (2/2)
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Screenshot 2024-02-26 at 11.03.41 AM.png
Screenshot 2024-02-26 at 11.03.41 AM.png

NOWLET (2/2)

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"How can NOWLET revamp its website to increase its brand identity as a luxury lifestyle e-commerce site?"

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"How can NOWLET revamp its website to increase its brand identity as a luxury lifestyle e-commerce site?"

"How can NOWLET revamp its website to increase its brand identity as a luxury lifestyle e-commerce site?"

Each of my projects is grounded in Roger Martin's Playing to Win strategy. I’ve developed a framework based on its five key questions: What to achieve, Where to play, How to win, Capabilities needed to implement, and Measurement systems for improvement.

By combining this with user journey maps and storyboards, I focus on user-centered research to design meaningful, feasible, and viable business solutions tailored to user needs.

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