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MARCO DESIGN
Product Strategy
My Structure & Work
MARCO DESIGN
Product Strategy
My Structure & Work
Product Strategy
My Structure & Work
Store 2 LOIT (1/2)
Screenshot 2024-02-26 at 11.04.33 AM.jpg Image 1 of
Screenshot 2024-02-26 at 11.04.33 AM.jpg
Screenshot 2024-02-26 at 11.04.33 AM.jpg

LOIT (1/2)

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"How can LOIT revamp its website to embody its brand as a premier luxury e-commerce fashion destination?"

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"How can LOIT revamp its website to embody its brand as a premier luxury e-commerce fashion destination?"

"How can LOIT revamp its website to embody its brand as a premier luxury e-commerce fashion destination?"

Each of my projects is grounded in Roger Martin's Playing to Win strategy. I’ve developed a framework based on its five key questions: What to achieve, Where to play, How to win, Capabilities needed to implement, and Measurement systems for improvement.

By combining this with user journey maps and storyboards, I focus on user-centered research to design meaningful, feasible, and viable business solutions tailored to user needs.

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FRAMING QUESTIONS

MARCO’S STRUCTURE

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BLUE OCEAN STRATEGY

FG PHOTO STUDIO A/B TEST

FG PHOTO STUDIO SERVICE

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FG MULTIMEDIA SERVICE

PIAGGIO STATION

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MARCO DESIGN

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