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MARCO DESIGN
Product Strategy
My Structure & Work
MARCO DESIGN
Product Strategy
My Structure & Work
Product Strategy
My Structure & Work
Store 2 ALPINE
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"How can Alpine streamline the UX flow of UI components for Car Infotainment Systems?"

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"How can Alpine streamline the UX flow of UI components for Car Infotainment Systems?"

"How can Alpine streamline the UX flow of UI components for Car Infotainment Systems?"

Each of my projects is grounded in Roger Martin's Playing to Win strategy. I’ve developed a framework based on its five key questions: What to achieve, Where to play, How to win, Capabilities needed to implement, and Measurement systems for improvement.

By combining this with user journey maps and storyboards, I focus on user-centered research to design meaningful, feasible, and viable business solutions tailored to user needs.

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