Each of my works originates from an understanding of people's physical and psychological needs.
My speciality is creating Value-driven Solutions through human-centered approaches. Each of my work originates from User storyboards to understand not only their physical needs within their environment but also their cognitive needs within their surroundings.
Project Intro
This is a personal project that involves designing interior products that are intended to create a specific experience, feeling, and behavior while traveling in a drone.
Mostly, this project consists of form studies and conceptual sketches.
Year of Project: 2023
Project Duration: 5 days
Design Goal
This project involves designing products for two stakeholders: the driver and the passenger. The products designed for the driver are intended to enhance their ability to control the vehicle.
The products designed for the passenger aim to create a comfortable, welcoming, and secure environment, while also inducing limited movement during flight.
Solution
Working in progress…
Project Intro
In 2012, Italian motorcycle company PIAGGIO sought a design solution to remain relevant in the market. Our team conducted research including market analysis, target user research, and future studies to create a product that addressed the needs of the future market in 2022.
Year of Project: 2013
Project Duration: 3 Months
Role: Design Strategist, Industrial Designer
Problem
The needs for a motorcycle are no attraction to the Gen Z. To stay relevant in the future, PIAGGIO has to find a channel to interact with the people at 18~30 years old in 2022 and envision their lifestyle.
How can PIAGGIO interact with young people in 2022?
Solution
More Young people are moving toward suburban areas, the commuting time to the city is getting longer. Public transportation and infrastructures are not enough to support their needs in the suburban areas, and their life will be constrained by public transportation schedules.
"PIAGGIO station will provide young people the freedom of commuting"
Project Intro
FashionGo underwent efforts to improve its platform and brand recognition after being acquired by NHN, a leading Korean IT company. This was undertaken by improving the quality of product images to enhance the e-commerce experience.
Year of Project: 2018
Project Duration: 10 Months
Role: Design Strategist, UX Designer, Product Manager
Problem
To improve the look and feel of the platform, we aimed to provide high-quality, trendy product images for sellers. In order to meet their photography needs and maintain our raised image standards, we need to offer a unique fashion photography service at an affordable price.
Solution
To improve accessibility to photo studio services, we developed an online photography ordering process for FashionGo members to choose their desired models and shooting day and receive instant service estimates.
We differentiated our service in the market by focusing on "photo image services tailored to e-commerce" and providing high-quality images at an affordable price.
Project Intro
In 2013, during the rise of wearable devices, users were using them for self-quantification to identify areas for self-improvement. However, the market for mental health was not yet developed due to social stigma. I recognized the unmet need in the market for mental health solutions and designed a product utilizing feasible technologies.
Year of Project: 2014
Project Duration: 11 Months
Role: Design Strategist, UX Designer, Industrial Designer
Market Opportunity
“Total Fitness”
We often discuss the importance of physical fitness, including exercise and a healthy diet, to maintain a healthy lifestyle. Similarly, if we understand how different environments impact our emotions during various activities, we can manage them and optimize our mental and physical well-being.
Solution
The SEIZMO app collects real-time environmental data, including time, location, step count, and duration of stay, to analyze their impact on the user's emotions.
The goal of SEIZMO is not to reduce stress but to empower users with knowledge about their emotions and body, giving them the confidence to manage their lives.
Project Intro
This project was done in 2012. This was the time when drones just came into the commercial market, mostly as toys. We were exploring how drones could create value in a commercial market.
Year of Project: 2012
Project Duration: 3 Months
Role: Design Strategist, UX Designer, Industrial Designer
Problem
At that time, drones were primarily viewed as toys, and we faced challenges related to technical limitations, legal restrictions, and negative social stigma against these devices.
Solution
FLOTO is a unique system that uses a helium balloon drone to capture event photos on demand. Guests can use the FLOTO App to take, edit, and share pictures on social media. After the event, all media is compiled and sent to the host, along with a template to create a private virtual space for guests to maintain relationships.
Project Intro
In 2012, we conducted a sponsored project for CARPOOS, a German car presentation company. The client was interested in exploring how the rise of mobile apps was changing consumer behavior and decision-making when it came to purchasing a car.
Year of Project: 2013
Project Duration: 4 Months
Role: Design Strategist, UX Designer, Industrial Designer
Problem
Buying a car is a stressful but also exciting decision that involves a lot of thoughts, a review process, and a large amount of money. Without expert knowledge about cars, people are afraid of being ripped off by a dealer/seller, especially when they are buying pre-owned cars.
Solution
With our augmented reality mobile app, customers can visualize their needs and lifestyle in relation to a car and collect information on potential options. They can easily share these options with decision helpers, compare dealers, and prioritize based on their preferences. The CVIEW app provides a sense of control in the decision-making process, making it enjoyable for customers.
