MARCO’S
PROBLEM-SOLVING
STRUCTURE

To find a solution, most of my projects begin with building a structure using four approaches - Framing Questions, Winning Strategy, Blue Ocean Strategy, and User Journey Map.

  1. Using framing questions, I have been able to consider different perspectives and scope activities within a given amount of time and resources.

  2. Winning Strategy helps me develop a feasible business model & strategic plan to implement a solution.

  3. Using User journey map, I am able to identify the unmet needs and painpoints of the user and simulate the solution concept in users scenarios.

  4. Using a Blue Ocean Strategy, I can analyze products in the market and differentiate the solution's value proposition.

Although the four structures may appear complex, they originated from one fundamental concept: understanding the users. My speciality, as a Product designer, is that I can create value driven solutions from understanding the users’ circumstances.

STRUCTURES

Framing Questions

By generating questions, I can approach a problem from different perspectives and defining a scope of activities with consideration given time and resources. I learned this skill in graduate school in 2013 and have been …

Winning Strategy

To create viable, feasible, and desirable solutions, I have used this structure along with design thinking. As you can see my projects, I have laid out the story of my projects in this portfolio with the five questions …

User Journey Map

During my design process, I employ three key frameworks: User Journey Maps, Personas and Scenarios, and User Storyboards to create what I consider value-driven product(user oriented solution). Starting with User Journey Maps…

Blue Ocean Strategy

By understanding the different values offered by various options, such as price, comfort, travel time, and safety, you can create a unique set of a product tailored to the user's specific need. In terms of analyzing existing products in the market…